Looking for Help?
My career has been such that I know a little bit about everything, a lot about a few things and more about how all business functions fit together. That allows me to quickly diagnose any problem or issue you might have as well as help weigh various opportunities providing strategic direction. I am focused on marketing, profitable growth and data based decision making with a penchant for educating my clients on best practices as they apply to their businesses.
You should contact me if you need help with:
Product And Market Fit Guidance
Have a new business or product idea, especially something internet or application based? I have a well worn strategy for determining market fit that I undertake for clients or in some cases educated them on the steps needed.
Performance Based Digital Marketing - Search, Social, Email, Mobile, Telemarketing
If it is marketing or advertising where performance can be tracked and optimized I have probably done it. No one is a true expert in every channel in existence but I am an expert at the underlying performance marketing concepts and have a network of channel by channel experts to leverage for all clients needs.
Cross Channel Marketing Coordination
With cross, multi and omni channel marketing and becoming the norm it is ever more difficult to figure out what is working, how different channels relate to each other, and how optimize on success while minimizing failure. I can help with tracking and visualization integrations as well as configure reporting from scratch for more unusual programs.
Web Design and SEO
This website serves as a relatively simple example of my work. Clean, minimal and effective, all businesses and individuals with a public presence should have a website. SEO is simply in concept, difficult to master. I employ no black or gray hat tricks to improve organic rankings rather the belief that good content is king, you make things understandable to a computer, and that getting back links is a mostly a matter of good old fashioned networking.
Mobile App and UX Design
My approach to design is first, second and third understanding your users. If you design thinking first about what you like and second about what the designer likes, you may end up with something sleek, beautiful and completely unapproachable to your average consumer. The only way to know for sure is test, but with over ten years experience guessing what different user segments ultimately want in a design I am getting pretty good at it.
Lead Generation
Worth calling out because it is its own industry but lead gen is just another type of performance marketing, potentially with a light sales component layered in. If you need new customers I can help you find them.
How I work
However you need is the short answer. Our first call is always free of charge, small projects tend to be billed hourly, large by project, though I am open to discussing any arrangement. Price is dependent on difficulty and type of work as well as my interest level. Very interesting projects or those for social good may be done for non-monetary compensation or in some cases entirely pro bono.
Get in touch, seriously what do you have to lose? We will at least have a nice conversion about your business needs and I may just have the answer to your challenges.